Today Facebook dropped a BIG bombshell on the internet marketing community. Did you notice? Most likely not... Why? because it's one simple line of code. Yep! Zuckerberg had a conference to showcase a new tool in Facebook...
"Like" lets users tell there friends about products and other web sites they favor with the single click of a mouse.
Got a question for you... whens the last time you updated your Facebook profile with stuff like your favorite movie, favorite books ect...? If your like me, probably never. What "Like" does... is every time a user click on that "Like" link. Your profile likes and interest is updated! Yep... I didn't stutter.
Are you grabbing a hold of the importance of what this means yet? Let me brake it down for you.
See... Facebook makes its money the same way Google does. Selling CPC (cost-per-click) advertising. What makes Facebook unique, is that they allow you to target people demographics based on users ...interest. Now are you getting it?
Whats mind blowing about this new tool, is that us marketers are now having the opportunity to target are ads using up to date information ...which allows for us to have a better and more targeted campaign.
If Facebook implement this as described, marketers will have completely up-to-date data to craft their advertisements.
Now I’m a marketer and proud of it. I think this is brilliant, I want to give you a directly targeted marketing experience. With fresh demographic data based on likes -I can do that. SWEEEET.
Google knows about phrases, Facebook knows about you…
