I wanted to talk today about a way to increase not only traffic to your YouTube channel, but how to increase its authority. I call it the YouTube Secret Authority Loophole. Why call it a loophole? Because I believe one day Google will wise up to this secret trick and turn it off. Kinda like the link in your Twitter profile at first was a dofollow link, and is now a nofollow link. So, take what I am about to describe to you and use it while you can...
First let me explain what Page Rank is...
Google's algorithms use a rating system called page rank in order to help them determine the authority of a web page. This rating system is on a scale from 1 - 10. Ten being the highest and best rank in the scale, and only Google really knows what the factors are for raking a web page. What we do know is that if a web page with say, a page rank 6 links to your web page with a dofollow link, your web page will gain some PR 6 rank juice which will help increase your page rank. The higher page rank your web site or page gets, the more authority it has (in most cases) the more traffic Google will send to it. Page Rank will also help a webpage rank higher in the search results.
What does Page Rank have to do with YouTube?
Well I believe it plays a very important factor in getting your channel and videos not only more views, but video thumbnail images in the SERP's. This can also be backed up by what Matt Cutt said in the Google Webmaster Central video, "What factors influence video results in Universal Search?". You can also see the effect page rank has on YouTube. Below is a screen shot of the Nigahiga Channel who has the most subscribers on YouTube at the moment. A wopping 1,955,990 subscribers. If you notice you will see his channel has a page rank of 8, and note all of his videos have well over 1 million views each! Now that's authority... Baby!!
YouTube Secret Authority Loophole In a Nutshell
If we take a look at my YouTube channel. (You can see this by using the Firefox browser and downloading the Firebug plugin.) If your look at the screen shot below you will notice WHATTHEBUCKSHOW commented on my channel 4 months ago. If you look at the html code below then you will see there is "no" nofollow tag in the code. Which means any page rank juice I have on my channel is flowing over to the WHATTHEBUCKSHOW channel. 
YouTube is rewarding you for being part of the community! I started commenting on other peoples channel with high page rank about 6 months ago and already my channel has a page rank of 4! Notice I only have a few videos. Now I am sure no matter how many channels I comment on... my channel will not get to a PR 8 any time soon. Mostly because I don't have any videos that have gone viral with over a million views.
So the loophole is leaving comments on other channels that already have high page rank. This will in turn let their page rank juice flow to your channel and increase your page rank.
Take advantage of this loophole while you can and start benefiting from it. Take 5 minutes next time you are on Youtube and leave a few channel comments. Do not spam!! Leave real comments and maximize your online marketing efforts. Have you seen an advantage of using this loophole? Please leave me a comment and tell me your thoughts...
I am thinking of making a post on YouTube Optimization. Is that something you would like to know more about? Let me know in your comment... Thanks!
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Wonderful post. I have been playing around with YouTube for a little while now. I would love if you could explain how to optimize on youtube.
Hi, Well this was definitely something new, I really liked it as I am new to this
Wondering if this would help my website rankings? Does the url pointing to my website have a nofollow link?
Great post again! It was nice seeing you in San Diego…
I really like youtube but yeah it does have some bad things on it. Like with copyright and things.
It may not help your rankings per se, but you will see the increase in traffic, and that may get you more clicks. Good job again Kev man!
Thanks a lot for this post, I really would appreciate more posts on Youtube, it would also be interesting to know if the info displayed is still up to date since youtube has been making a lot of changes lately and most of the stuff online is still not updated (e.g. all talks about the no longer existing groups, etc…)
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